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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Back in 2008, when mobile apps were the talk of the town, Mark Ghermezian had an idea: build a bridge between app developers and users. That was the seed for Braze, a customer engagement platform, which has grown to 1200+ employees and 3.5M+ monthly active users.
In this episode, Mark tells his story and teaches us a few lessons:
Iteration is key. Listen to feedback from designers and people using your app in order to innovate.
Trust the process. Sometimes the market won’t be ready for your product, but when it is, you’ll be ready to deliver.
- Choose your market. Every customer requires a specific approach — whether they are enterprise, long tail, or mid-market.
105 episodes
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