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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn’t seen before. A clear vision and authentic messaging helped differentiate themselves.
We talked with former CMO, Omar Johnson, who shared insights from Beats’ early days:
- Set clear objectives. Find an authentic place for your product.
- Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.
- Listen to people’s needs. Pay attention to real human behaviors — listening is what sparks big ideas.
105 episodes
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