In this episode of Recipes for Success, we sit down with Joshua Counsil, engineer-turned-entrepreneur, keynote speaker, and co-founder of Good Robot Brewing and The Beverage Factory.
Raised by murder mystery dinner theatre owners, Joshua brings a unique blend of creativity, strategy, and storytelling to the world of food and beverage. In 2014, he and his friends left behind their engineering careers to launch Good Robot Brewing, a quirky brewpub in the North End of Halifax that has since grown into three award-winning hospitality venues and a wholesale brand recognized across Canada.
Most recently, Joshua and his partners opened The Beverage Factory, a $6.5M co-manufacturing facility producing everything from wine to energy drinks for dozens of Atlantic Canadian companies.
In this conversation, Joshua shares his insights on building businesses that balance community, creativity, and scale. From the leap of faith that started it all to the complexities of launching a large-scale production facility, this episode offers valuable lessons for entrepreneurs who want to grow while staying true to their roots.

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