LISTEN TO THIS EPISODE IF YOU SEE YOUR NEW BASELINE & YOU WANT TO AVOID THE JANUARY SALES DIP

If you’ve had an amazing fall + holiday season and you do not want to watch your sales crash back down in January and February. If you’re looking at your Q4 numbers thinking, “Okay…how do I make this my new normal?” this conversation is for you.

Today, I’m breaking down how to turn holiday momentum into a higher baseline, what actually drives retention after the rush is over, and the simple shifts that help you keep buyers engaged, re-purchasing, and plugged into your community well into 2026.

What You’ll Learn in This Episode:

• Why January and February reveal your true baseline (and how to raise it)
• How to use holiday momentum to build long-term revenue, not just a short-term spike
• The difference between “generating more sales” and actually retaining holiday buyers
• How to think about the customer journey for both gift-givers and gift-receivers
• Practical ways to use email, packaging, and touchpoints to keep new customers coming back
• How to shift your messaging in January to meet your audience where they are (goals, routines, “new year” energy)
• What to do now if you feel burned out but still want to protect your new baseline
• How to identify the one priority that will move your Q1 revenue forward the fastest

📌 Have a question you want featured next time? Join the free podcast community below!

Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

JOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // CLICK HERE

FREE TRAININGS // CLICK HERE TO BROWSE

EXPLORE PROGRAM & SERVICES // CLICK HERE

APPLY TO WORK WITH ME // CLICK HERE

FOLLOW MADI ON INSTAGRAM // @thisismadisonpaige