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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Are you a small business owner thinking about launching a podcast — or wanting to make your existing show work harder for your brand? In this episode of Small Business Pivots, Michael Morrison sits down with Josh Troche, founder of Pedal Stomper Productions, to unpack how video and audio content with intention can amplify your marketing. Josh shares his journey from mowing lawns as a teen to creating million-view YouTube videos, launching a full-service video and podcast production business, and coaching entrepreneurs on content strategy. They dive into:
- Why most podcasts stall before episode 15 (and how to avoid the trap)
- How to define your “one person” audience, structure your podcast, and build a system
- When and why to outsource editing, production and social / short-form clips
- How to use email, social and guest‐collaboration to get your show discovered
- The mindset shift required for business owners: let go, delegate, grow
If you want actionable insights to use podcasting and video as a marketing engine for your business, this episode is for you.
Subscribe, leave a review and share this episode with a business owner who’s ready for growth!
Connect with Josh Troche
- LinkedIn: https://www.linkedin.com/in/jtroche/
- Website: https://www.pedalstomperproductions.com/
- Blog: https://www.pedalstomperproductions.com/blog
Show Notes Summary (Bullet + Timesamps)
00:00 – Intro: Meet Josh Troche, founder of Pedal Stomper Productions
02:00 – Josh’s journey from trucking to video and podcasting
07:00 – Why most podcasts fail before episode 15
12:00 – How to define your audience and podcast purpose
17:00 – DIY vs professional podcast production
22:00 – Promotion: email lists, clips, guest collaboration
27:00 – Delegating and building a strong team
32:00 – AI’s role and the future of podcasting
36:00 – Final insight: “It’s always a moving target.”
Small business owners: Discover how to use podcasting and video content to build trust, scale your brand and get found. In this episode of Small Business Pivots, Michael Morrison welcomes photo-video expert Josh Troche of Pedal Stomper Productions as they break down the mindset, strategy and actionable steps behind launching and growing a podcast for your business.
1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/
2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/
3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com
4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation
FOLLOW US ON:
- WEBSITE: https://www.businessownershipsimplified.com/
-WEBSITE: https://www.michaeldmorrison.com/
-LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/
-YOUTUBE: https://youtube.com/@businessownershipsimplified
Chapters
1. Meet Josh And Petal Snapper (00:00:00)
2. Early Hustles And Video Origins (00:02:42)
3. Discovering Trust Through Video (00:05:12)
4. Pivots, Sales Gaps, And Lessons (00:07:12)
5. First Podcast Client And Learning Curve (00:09:01)
6. Why Most Podcasts Fail (00:11:07)
7. Setting Purpose And Expectations (00:13:18)
8. Define Your One Listener (00:16:06)
9. Show Structure And Preparation (00:18:47)
10. Monetization Beyond Vanity Metrics (00:21:18)
11. Marketing Shifts And Content Clips (00:23:27)
12. Common Mistakes And Adding Value (00:26:03)
13. Studio Vs DIY And Buying Back Time (00:29:00)
14. Distribution: Email, Clips, And Collabs (00:32:32)
15. Scaling A Team And Letting Go (00:35:08)
16. AI Tools, Human Touch, And Craft (00:39:10)
17. Classes, Free Consult, And Community (00:42:35)
18. Final Lesson: Business Is A Moving Target (00:44:36)
19. Closing Credits And Sponsor (00:46:00)
120 episodes
