Season two kicks off with momentum, local stories, and a guest who puts real dollars behind the phrase “community impact.” We sit down with Jeff Miller, the fourth-generation owner of Mark Miller Subaru, to unpack how a family dealership wields influence in Salt Lake City—and why they’ve tied every car sold to a direct donation. The model is simple but bold: $250 to a buyer’s chosen nonprofit, plus an extra $250 when that organization is based in Utah. We talk about how this per-sale structure changes expectations, invites customers into giving, and sets a new baseline for what corporate responsibility can look like in our city.
From there, we zoom out to the culture of dealerships across the valley: the sponsorships, the power, the traditions, and the pressure to keep up. Jeff shares perspective on growing up inside that ecosystem and how transparent philanthropy can nudge peers toward measurable impact. If you care about local accountability—who funds what and why—this conversation gives you questions to bring to any business: per-unit giving, local preference, and public reporting.
We also share what’s next for our platform. Social posts on Utah history, true crime, and Salt Lake lore have struck a chord, so we’re launching a YouTube series that turns quick hits into 10 to 20 minute deep dives with sources, maps, and context. On the community front, we just wrapped a Jonas Brothers ticket giveaway and we’re opening a Kilby Block Party giveaway featuring Lorde, The XX, and Hayley Williams. December’s light on snow but heavy on plans, and we’re here for it—events, stories, and the people who make the city feel like home.
If you’re into civic impact, local music, or the untold corners of Utah history, this one’s for you. Hit follow, subscribe on YouTube to catch the new series, and share this episode with a friend who loves Salt Lake. Your reviews help more locals find the show—drop one and tell us which nonprofit you’d support next.

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Now through January 2nd, buy or lease a new Subaru at Mark Miller Subaru and they’ll donate up to $500 to local Utah charities like USARA and Girls on the Run. Drive a new Subaru and give back to the community at the same time.

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