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Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls with Kel Haney

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

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Is your nonprofit fundraising strategy working? In this episode of The Small Nonprofit Podcast, Maria speaks with Kel Haney, a fundraising coach and consultant, about transforming donor engagement through personalized and strategic phone calls. Kel introduces her "ditch the script" approach and her "five-minute fundraising ask" framework, which emphasizes authenticity, connection, and clear asks. Whether you’re a seasoned fundraiser or new to phone outreach, Kel’s insights will help you foster deeper relationships and make your calls more effective.

Nonprofit Fundraising Strategy: Taking the 'Ick' Out of Fundraising Calls -- The Highlights:

  • Why scripts don’t work
  • The power of vulnerability
  • Five-minute fundraising ask framework
  • Effective voicemail strategies
  • Time management for fundraising calls

Actionable Tips:

➜ Be prepared but flexible:Have talking points, but allow the conversation to flow naturally.
➜ Personalize your approach:Reference past interactions or specific donor interests to build rapport.
➜ Practice active listening:Make donors feel heard by acknowledging their concerns and interests.
➜ Follow up consistently:Whether via email or another call, keep the lines of communication open.
➜ Make specific asks:Avoid vague language; be clear about the amount or action you’re requesting.

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Coming Next Week:

Join us next week as Caitlin McBride shares how small nonprofits can streamline operations, set boundaries, and build a culture of philanthropy to drive lasting impact without burning out.

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#Non-Profit #Business #Fundraising #Community-centric Fundraising #Science #Careers #Social Sciences #Charity #Nonprofit