In this episode of the Smart Freight Conversations, we explore Book and Claim: what it is, how it works, why it matters, and how you can explain it to customers, colleagues – or even your mom.

Join your host Andy Golding, Head of Academy at Smart Freight Centre, as she sits down with Quintin Barnes, Program Manager for Market Based Measures, for a deep dive into this flexible and powerful chain of custody model.

🔍 In this episode, we cover:

- What is Book and Claim and how does it work?

- The difference between Book and Claim and carbon offsetting

- Why companies use Book and Claim in addition to other decarbonization strategies

- How it helps scale clean transportation globally

- Common misconceptions and how to explain it in simple terms

- Real-world examples of how Book and Claim can be applied

Whether you're new to the concept or looking to deepen your understanding, this episode will equip you with the knowledge and language to talk confidently about Book and Claim in your organization or with stakeholders.

To understand more about Book and Claim, explore our course offerings and free educational media resources:https://bit.ly/Academy-bookandclaim

Visit Smart Freight Centre https://www.smartfreightcentre.org

Learn More at SFC Academy https://academy.smartfreightcentre.org

Learn more about the Book & Claim Community at https://bookandclaimcommunity.org

#SustainableLogistics #BookAndClaim #SmartFreightCentre #FreightDecarbonization #LogisticsSustainability #ChainOfCustody #SFCacademy