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35 - Create brand content that serves both your business and your career with Fana Yohannes

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Manage episode 486634623 series 3603753
Content provided by Katie Boysen & Katie Dufficy, Katie Boysen, and Katie Dufficy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Boysen & Katie Dufficy, Katie Boysen, and Katie Dufficy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the importance of a consistent online presence (with tips on how to actually do it without burning out).

The evolution of networking is ongoing in the digital age, and Fana walks us through how to effectively develop content creation strategies for social media, and the role of platforms like Substack for both personal and professional impact. We also learn about the significance of engagement (including timing and formats) and how to manage our illusive overlord, the algorithm, to enhance visibility and attract opportunities.

Thank you so much Fana for joining us! If you're keen to continue to learn from Fana you can follow her on instagram at:

  • @itsfanay
  • @here2help

Takeaways

  • Your online presence is crucial for job searching.
  • Consistency on LinkedIn can attract opportunities.
  • Engagement is key to increasing visibility.
  • Video content is essential in today's digital landscape.
  • Networking has shifted to a digital-first approach.
  • Repurposing old content can be effective.
  • Substack serves as a valuable supplementary platform.
  • Reels require a more polished approach than TikTok.
  • Practice makes progress in content creation.

Connect with us on:

Have a topic or a guest idea? Email us at [email protected]

  continue reading

36 episodes

Artwork
iconShare
 
Manage episode 486634623 series 3603753
Content provided by Katie Boysen & Katie Dufficy, Katie Boysen, and Katie Dufficy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Boysen & Katie Dufficy, Katie Boysen, and Katie Dufficy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the importance of a consistent online presence (with tips on how to actually do it without burning out).

The evolution of networking is ongoing in the digital age, and Fana walks us through how to effectively develop content creation strategies for social media, and the role of platforms like Substack for both personal and professional impact. We also learn about the significance of engagement (including timing and formats) and how to manage our illusive overlord, the algorithm, to enhance visibility and attract opportunities.

Thank you so much Fana for joining us! If you're keen to continue to learn from Fana you can follow her on instagram at:

  • @itsfanay
  • @here2help

Takeaways

  • Your online presence is crucial for job searching.
  • Consistency on LinkedIn can attract opportunities.
  • Engagement is key to increasing visibility.
  • Video content is essential in today's digital landscape.
  • Networking has shifted to a digital-first approach.
  • Repurposing old content can be effective.
  • Substack serves as a valuable supplementary platform.
  • Reels require a more polished approach than TikTok.
  • Practice makes progress in content creation.

Connect with us on:

Have a topic or a guest idea? Email us at [email protected]

  continue reading

36 episodes

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