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In the 50th episode of Smart in Public, The Katies unpack the fallout from Salesforce CEO Marc Benioff’s recent controversial comments and what it reveals about the modern relationship between leadership, communication, and reputation.
They explore how Benioff’s remarks led to public backlash and even a board member’s resignation, raising deeper questions about how powerful CEOs perceive risk, influence, and accountability. The conversation examines the role of communications professionals in managing a founder’s public persona, balancing authenticity with responsibility, and navigating the increasingly politicized landscape where every statement becomes a brand statement.
From the difference between market power and reputation to the reality that “the mic is never off,” Katie and Katie share real-world insights on reputation as business insurance, the importance of internal influence for comms teams, and how leaders can build — or lose — trust in an instant.
Whether you’re a communications strategist, PR professional, or business leader, this episode offers a candid look at how to manage power, perception, and consequence in today’s high-visibility world.
🔑 Key Takeaways
- Marc Benioff’s comments highlight the reputational risks facing high-profile CEOs.
- Reputation management remains crucial — even for leaders with massive market power.
- The political landscape is reshaping how business leaders communicate.
- Communication professionals must navigate multiple audiences simultaneously.
- Strong internal relationships are key to influencing leadership decisions.
- Reputation is a form of business insurance that builds long-term trust.
- “Conquest over consequence” may work for some, but not for most.
🕒 Chapters
00:00 — Introduction and context
02:59 — Marc Benioff’s controversial comments
05:55 — The founder’s role in communication
08:52 — Navigating audience expectations
11:52 — The impact of reputation on business
14:58 — The comms person’s dilemma
17:58 — Conquest communications explained
20:49 — Final thoughts
26:00 — Navigating business challenges
28:27 — Why reputation matters
30:32 — The “CEO whisperer” effect
36:26 — Hot takes on leadership and perception
41:58 — Reflections on modern communication strategies
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50 episodes
