School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall

In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it's time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a real connection with your community. In Rants & Raves, they celebrate Nike's Chicago Marathon campaign — a masterclass in smart, human, context-driven storytelling.

Episode links:

• Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week – Marketing Week
• Brand experiences create social content algorithms can't ignore – The Drum – Joe Panepinto
• Nike hits stride with Chicago Marathon campaign that speaks fluent runner – Famous Campaigns – James Herring

Got more questions for Charlie and the team or want to share what you'd like to see from the team in 2026? You can ask them via the following:

• Email: [email protected]
• Survey: imageseven.typeform.com

Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/.