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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Someone asked me recently via my Email Guidance offering about starting a newsletter, and the classic “what’s it gonna be about?”
I replied that instead of asking, "what should I write about?" try asking, "who should I write about?"
Your experiences, projects, and adventures likely involved other people, so write about them.
When you highlight someone in your newsletter, you can send it to them, which can spark conversations, build connections, and create momentum.
This human-centered approach bring more energy to your newsletter, especially in the early days when growth feels slow.
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