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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In today’s voice note, I reflect a bit on last Friday’s post, and talk about the idea of building side quests with your audience—not just broadcasting at all of them.
Inspired by this zine project by Kel Rakowski: https://rakowwwski.substack.com/p/the-zine-we-made-together
I riff on some small ways to collaborate: ask for summer memories, favorite songs, books, whatever.
Start small, ask a few folks directly, and let it grow from there.
Not everyone will engage—and that’s normal. You’re not trying to rally the entire stadium, just the ones in the front row.
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