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Agile Marketing Value 1: Focusing on Customer Value and Business Outcomes over Activity and Outputs
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In the first episode of Season 3, Nick introduces the Agile Marketing Manifesto by discussing the history of agile project management and the first of the 5 values of agile marketing.
During this season of Sneakers & Strategies, Nick will walk you through the 5 values and 7 principles of agile marketing and how they directly can apply to marketing for your organization.
Follow Nick online at @professoroflife on X and Instagram, or find him on LinkedIn. Nick serves as the director of brand and digital strategy at Forum Communications just northeast of Atlanta, GA.
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