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In this episode, Alexa Marmalejo, Content Marketing Strategist, shares her experience with Ken Mogensen, VP of Sales and Marketing, at HubSpot's Inbound Marketing Conference. They dive into the latest trends in digital and inbound marketing, from SEO and social media strategies to actionable email marketing tips. Alexa mentions what she learned about leveraging AI tools for content creation, boosting engagement with video content, and adapting to generative AI-driven searches. Alexa also highlights valuable insights from notable speakers, effective team strategies, and the importance of authenticity in branding. Whether you’re a marketer, entrepreneur, or content creator, this episode is packed with practical takeaways to elevate your marketing game!

Timecodes:

00:00 - Introduction
00:37 - HubSpot and Inbound Background
4:03 - Pro Tips for First Timers
7:00 - Most Memorable Presentation
11:03 - Live E-mail Evaluations
12:01 - More Discussion on Speakers
15:44 - Challenges of Using Reddit for Marketing
16:21 - Updating Content For Search Engines
17:17 - Using AI in Marketing
21:25 - Hybrid Approach to Content
24:07 - Digital Marketing Evolution
27:17 - E-Commerce
33:43 - Wrap-up