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Purpose as Competitive Differentiator (I Wrote a BOOK!)

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Manage episode 469631079 series 1614250
Content provided by So, You're In Sales? and Roger Burnett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by So, You're In Sales? and Roger Burnett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I'm joined by my best-selling co-author Stan Phelps for a look behind the scenes of writing a book and an overview of our attempt to convey the true value of aligning your company values and your messaging. If you're seeking a way to stand out from your competition and make a name for your company in the marketplace in which you compete, this interview and the corresponding book are must-haves
  continue reading

129 episodes

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iconShare
 
Manage episode 469631079 series 1614250
Content provided by So, You're In Sales? and Roger Burnett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by So, You're In Sales? and Roger Burnett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I'm joined by my best-selling co-author Stan Phelps for a look behind the scenes of writing a book and an overview of our attempt to convey the true value of aligning your company values and your messaging. If you're seeking a way to stand out from your competition and make a name for your company in the marketplace in which you compete, this interview and the corresponding book are must-haves
  continue reading

129 episodes

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