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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business?
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs involved.
Marketing HOT TAKE of the week: Do we have too many podcasts? Let us know in the comments if you think people should continue to create new podcasts (Team Vivian) or if you think there’s too many podcasts out there already (Team Chelsea).
PLEASE REMEMBER TO FOLLOW AND LEAVE A 5 STAR REVIEW!
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- A community of like minded small owned businesses
- Free downloads and templates for you to jumpstart your marketing
- A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:57 Marketing HOT TAKE: Podcasting Landscape: Too Many or Just Right?
07:35 Benefits of Podcasting for Small Businesses
27:03 What Podcasting is Not Great For
37:34 TLDL; Podcasting for Small Businesses
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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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