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What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?
This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.
Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments!
Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at [email protected].
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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review
05:29 Understanding Over The Top (OTT) Advertising
10:27 Benefits of OTT Advertising
17:46 OTT Advertising and the Marketing Funnel
24:14 OTT Advertising vs. CTV Advertising
28:49 Cable Cutters: Who Are They?
34:25 How To Get Started with OTT Advertising
36:57 TLDL: Key Takeaways on OTT Advertising
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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