Welcome back to Social Media Decoded, the podcast where we break down social media and digital marketing strategies so you can build a powerful online brand and make more sales.

In today’s episode, host Michelle Thames sits down with William Gasner, CMO of Stack Influence, to uncover exactly how micro and nano influencers are changing the game for eCommerce brands. William shares his journey from handmaking cutting boards for farmers markets to becoming a 7-figure eCommerce seller, plus the influencer marketing secrets that have helped thousands of brands succeed.

In this episode, you’ll learn: ✅ How to leverage micro and nano influencers for massive ROI
✅ Why product seeding is the ultimate strategy to launch or scale eCommerce brands
✅ The biggest mistakes brands make with influencer marketing (and how to avoid them)
✅ Proven ways to integrate influencer campaigns on Amazon, Walmart, and other marketplaces
✅ What’s next for influencer marketing in the evolving eCommerce landscape

Key Topics Covered:

• William’s story: From side hustle to eCommerce success

• The evolution of influencer marketing: Celebrities vs. micro/nano influencers

• Product seeding strategies that work in 2025 and beyond

• Actionable tips for selling more on Amazon and Walmart using influencers

• Viral content creation tips for eCommerce brands

• The future of influencer marketing: Trends and predictions

About Our Guest: William Gasner is the CMO of Stack Influence, a leading influencer marketing platform specializing in connecting brands with micro and nano influencers. A 6X founder and 7-figure seller, William’s work has been featured in Forbes, Business Insider, and Wired. Through his expertise, he’s helped countless brands launch, scale, and dominate their markets.

Connect with William:

• Website: stackinfluence.com

• Instagram: @stackinfluence

• LinkedIn: William Gasner

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• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

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