After hosting more than 50 live events — from intimate networking dinners to full-scale conferences — Michelle shares the real lessons that helped her turn events into both impact and income.

This episode is packed with practical takeaways for women entrepreneurs, coaches, and creators who want to use events, visibility, and community to grow their brands.

Michelle breaks down what works, what doesn’t, and how to shift from “event burnout” to strategic brand building.

In This Episode, You’ll Learn:

• Why connection is the most powerful marketing strategy for women in business
• How to use small events to build a big brand (even if you’re just starting)
• The systems Michelle uses to plan, fill, and repurpose every live experience
• How events became her secret weapon for building authority and new income streams

• What she’d do differently if she were starting over today

Featured Freebie

Grab Michelle’s Event Visibility Prompts Kit — a free set of ChatGPT prompts to help you plan, promote, and fill your next event with ease. DM ME 'EVENT' on IG!

Download the Free Kit Here

“People don’t show up to your event because of the flyer — they show up because of the feeling. Connection is what converts.”

Next Steps

Ready to create your own visibility plan or host your next profitable event?

Book a 1:1 Visibility Strategy Call with Michelle and get your 90-day roadmap to consistent visibility and growth.

Book Your Strategy Call

Or join us in person at Elevate & Empower LIVE — November 1 in Chicago for a transformative day of connection and community.

🎟️ Get Your Ticket

Connect with Michelle

• Instagram: @michellelthames

• Listen to more episodes of Social Media Decoded wherever you get your podcasts