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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Most entrepreneurs think their content isn’t converting because it’s not good enough.
But the truth?
Your followers already like your content—they just don’t trust it enough to buy.
In this episode, Michelle breaks down the invisible gaps between content → connection → conversion, and how creators, coaches, service providers, and marketers can fix their visibility system without posting more.
You’ll learn:
- Why content alone doesn’t create clients
- The psychology of trust and how your audience makes buying decisions
- The 3 hidden gaps that kill conversions
- What Michelle changed to sell out events, grow her podcast, and book VIP Days
What to post this week if you want to warm your audience quickly
If you’re ready to stop feeling invisible and build a visibility ecosystem that works across platforms (IG, podcasting, email, events), this episode will shift everything.
DM VIP on Instagram to get details about Michelle’s end-of-year VIP Days.
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