Georgie Summerhayes of Brandata is our guest. We talk about how Brandata helps you discover, compare and understand your brand's social rank and how authenticity, personality and micromarketing can boost you online presence.Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. ??We introduce a system for brands that allows managers, marketing directors, bloggers and influencers to understand the “social hotness” of their brand.