The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
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If you build it they will … err … buy it, right? I mean … the engineering speaks for itself, right? Actually, no. But isn’t persuasion just marketing … or sales? Well, broadly speaking, yes. In the sense that you have to sell your ideas.
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