In this episode, we talk with Heather Ripley, who is the founder and CEO of Ripley PR, based in Maryville, Tennessee. Heather shares her story about how she got into advertising and public relations, lessons she has learned from helping to promote many top franchise brands, how she helped a client get featured on the Celebrity Apprentice TV show, what she cautions brand owners to pay more attention to and what they should be avoiding in content creation, and her advice on how to differentiate yourself from competitors in your industry.