SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

Spa Marketing Made Easy Podcast

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10d ago 30:03

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Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for herself and her team.

In this inspiring episode of Spa Marketing Made Easy, Candice shares her journey from working in national waxing franchises to launching her own thriving waxing and skincare brand, Candee Skin. With 16 employees, a million-dollar location, and big dreams of franchising, Candice is a powerful example of what’s possible when faith, leadership, and purpose-driven business align.

Whether you’re still in the treatment room or on your way out, this episode will give you a fresh wave of motivation—and a reminder that leadership is about lifting others as you climb.

What you’ll learn during this episode:

How Candice transitioned from employee to 7-figure spa owner
The role of transparency and teamwork in her success
What she did when she couldn’t make payroll—and how that moment changed her leadership
Why she’s prioritizing financial literacy and sustainable growth
Her vision for franchising and the legacy she’s creating

Resources Mentioned in Episode #438: Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson’s Story

Follow Candee Skin on Instagram → @candice.mjohnson
Connect with Candice on LinkedIn → http://linkedin.com/in/candiceclariett/
Visit Candice's website → http://candeeskin.com/

Listen to the full episode here: https://www.addoaesthetics.com/podcast/ep438

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ABOUT THE SPA MARKETING MADE EASY HOST

About Your Host, Daniela Woerner

Daniela Woerner is the founder of Addo Professional Alliance, a leading community for aesthetic professionals, and the creator of the Growth Factor Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems.

With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability.

Her mission? To transform overworked aesthetic professionals into Spa CEOs—building a business and life they love with the strategic systems needed for long-term financial growth.

As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up.

Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!

106 episodes

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