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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Is the thought of raising your prices making you anxious? You're not alone, but here's the truth: if you're not increasing prices annually, you're slowly putting yourself out of business.
In this episode, Daniela tackles one of the most uncomfortable but essential aspects of running a sustainable spa business: strategic price increases. Whether you're keeping pace with inflation or making a bigger jump to get your pricing where it needs to be, this episode walks you through exactly how to do it with confidence and clarity.
In this episode, we discuss:
Why annual price increases are essential for business survival (not greed)
The two scenarios: incremental 2 to 5% increases vs. the "rip the band aid" approach
Effective communication strategies for announcing price changes
Scripts for handling client pushback with confidence
Year end promotion strategies to help clients lock in current pricing
Why losing some clients is part of healthy business growth
Resources Mentioned in Episode #460: Why and How to Raise Your Spa Prices in January (Without Losing Everyone)
Price Increase Communication Templates (DM us on Instagram @addoaesthetics)
Cost of Treatment and Profitability Tracker (available in Growth Factor Fundamentals)
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
IG / @addoaesthetics
WEB / addoaesthetics.com
YOUTUBE / @addoaesthetics
LINKEDIN / @addoaesthetics
About Your Host, Daniela Woerner
Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.
106 episodes
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