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Digitizing and collecting retail data

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Manage episode 290284489 series 2828446
Content provided by Shereen Abdulla. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shereen Abdulla or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In our latest episode, we sit down with Myriam Awad who's the founder and CEO of PotPay (formerly Bakala), a startup on a mission to digitize offline retail data. As an organization that digitizes offline retail data, PotPay's business model is B2B2C. They work with retailers and brands with their main audience being Fast-Moving Consumer Goods (FMCGs). Myriam has led the creation of long-term strategies, crafted marketing and sales agendas, grew products, and built winning teams — all resulting in best-in-class management and a proven track record of delivering value.
Together we discuss:

  1. How to appeal to your target audience
  2. The process of collecting demographic data
  3. The sales process to find B2B customers in the retail industry
  4. Expanding into technologically developed markets

Want to read the episode instead? Access the show notes here.

Feel like socializing? Connect with us on Instagram and Linkedin.

Subscribe to our newsletter on our website.

Got something you'd like to discuss with us? Email us at [email protected]
Podcasts hosted by @shereenabdulla.
Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 290284489 series 2828446
Content provided by Shereen Abdulla. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shereen Abdulla or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In our latest episode, we sit down with Myriam Awad who's the founder and CEO of PotPay (formerly Bakala), a startup on a mission to digitize offline retail data. As an organization that digitizes offline retail data, PotPay's business model is B2B2C. They work with retailers and brands with their main audience being Fast-Moving Consumer Goods (FMCGs). Myriam has led the creation of long-term strategies, crafted marketing and sales agendas, grew products, and built winning teams — all resulting in best-in-class management and a proven track record of delivering value.
Together we discuss:

  1. How to appeal to your target audience
  2. The process of collecting demographic data
  3. The sales process to find B2B customers in the retail industry
  4. Expanding into technologically developed markets

Want to read the episode instead? Access the show notes here.

Feel like socializing? Connect with us on Instagram and Linkedin.

Subscribe to our newsletter on our website.

Got something you'd like to discuss with us? Email us at [email protected]
Podcasts hosted by @shereenabdulla.
Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

  continue reading

30 episodes

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