In this episode, Aaron and E.J. discuss sales mistakes that people make when connecting with customers and clients. They emphasize the importance of understanding the context and situation of each prospect and not blindly going straight to the top decision-maker. They highlight the mistake of not respecting the chain of command and not building relationships with the person who champions the area of interest. They also discuss the importance of treating everyone with respect and following directions, as well as the negative consequences of mistreating other people in the sales process. Overall, they provide valuable insights on how to navigate sales situations effectively.

Takeaways

Understand the context and situation of each prospect before reaching out
Respect the chain of command and build relationships with the person who champions the area of interest
Treat everyone with respect and follow directions
Avoid mistreating other people in the sales process
Ask for feedback and learn from mistakes

Chapters

00:00 Introduction and New Studio Announcement
05:37 Avoiding Mistreatment and Building Rapport
11:44 Consequences of Skipping the Chain of Command
26:21 Navigating Sales Approaches with Different Clients
31:38 Bringing Value and Asking for Connections
35:43 Conclusion and Call to Action