Most speaker coaches teach stage tricks. But the great ones? They help you master message, momentum, and market impact.

In this episode of The Speaker Driven Business, Jacqueline Brooker calls time on the “just tell your story” crowd and reveals the 7 traits that separate real coaches from glorified cheerleaders. This is a no-fluff, strategy-packed reality check for anyone serious about building a speaking-driven business, not just playing dress-up on stage.

You’ll learn how to evaluate a coach before you invest, how to spot the systems that elevate your voice (not diminish it), and why real coaching unlocks your internal wiring, not just your stage presence.

Whether you’re looking to refine your keynote, pitch with power, or build a brand that books, this episode will help you find a coach who actually moves the needle.

In This Episode, You’ll Discover:

• Why cookie-cutter speaker formulas keep you forgettable (00:00)
• The difference between great speakers and great coaches (07:28)
• What elite speaker ecosystems really look like—and why they matter (09:43)
• How to vet a coach’s system before it dulls your edge (12:36)
• Why real coaching is about message and market—not just performance (08:55)
• How to tell if a coach is evolving with the industry or stuck in 2012 (13:15)
• The #1 way great coaches build frameworks that flex around your brilliance (15:45)

If you’re building a business through speaking or building a professional speaking business, this episode is your strategic shortcut to finding the right mentor. Because your message is too important to be shaped by someone who just claps for you - you need someone who makes you unforgettable.

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.

Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity

To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.

Join the Speak More Collective.