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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Viral isn’t the goal. Revenue is. Keenya Kelly joins Emma to show how introverts and experts alike are turning 30-second videos into 6-figure funnels.
This week on Special Ops, Emma Rainville sits down with TikTok strategist Keenya Kelly to unpack how short-form video can drive real revenue — even if you’re introverted, niche, or selling something “boring.” Keenya walks through the algorithm rules most brands break, the psychology behind what actually makes people buy, and the path from zero visibility to a $3M business.
Whether you're a coach, consultant, or ecommerce seller, this episode drills into what it takes to monetize video content without losing your brand voice (or your sanity). No fluff, no dancing required — just tactical insights from someone who's turned views into bank.
We cover:
- How Keenya’s first viral video reignited a 2-year-old book
- The surprising TikTok features most service businesses ignore
- Why introverts actually outperform on video
- The one mistake tanking your reel engagement
- What makes a reel viral — and what makes it convert
Timestamps:
- (0:00) Welcome + Keenya Kelly intro
- (1:30) Teaching TikTok for business in 2020
- (3:15) Going viral with a book video
- (4:50) From shame to strategy: posting TikToks to Facebook
- (6:20) Why video marketing outpaced her design agency
- (8:00) From dance trends to profit stacks
- (10:05) Building a course on monetizing video
- (12:00) Teaching introverts to go viral
- (13:30) Platform rules you're breaking
- (15:10) Algorithm psychology & engagement tactics
- (17:30) Final tips for getting started
Explore Free Resources inside the Visionary Vault: https://specialopspodcast.com/visionary-vault
Get in Touch with Emma Rainville:
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
Get in Touch with Keenya Kelly:
Website: https://www.keenyakelly.com/
YouTube: https://www.youtube.com/keenyakelly
Instagram: https://www.instagram.com/keenyakelly/
Tiktok: https://www.tiktok.com/@keenyakelly
LinkedIn: https://www.linkedin.com/in/keenyakelly/
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