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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Sphere of Success, I chat with Oliver Murray, Sales Director at Future Stores. Oliver has spent over 22 years in Media & Advertising, with deep expertise in OOH and Brand Experiences. At Future Stores, he helps brands unlock the power of immersive storytelling, real-world engagement, and measurable retail impact - a vision recently recognised with a Gold Reggie Award for their Intel activation. In our conversation, Oliver shares his insights on:
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- Why brands are caught in a war for attention in today’s marketplace
- How digital fatigue is reshaping consumer behavior
- Why IRL (in-real-life) experiences are the antidote to digital fatigue
- The dangers of chasing only short-term wins from digital ads
- How authentic, human-centered brand experiences fuel long-term brand health and loyalty
84 episodes
