When you're not desperate for sponsorship money, everything changes. You get pickier. You negotiate better. You only work with brands you actually love.

That's the reality for Liz, a mechanical engineer at Intel who runs a profitable YouTube channel on the side. While most creators are trying to escape their 9-to-5, Liz has discovered that her day job is actually her biggest sponsorship advantage.

In this episode, Liz shares why financial security leads to better brand partnerships, how she went from hiding her channel to putting it on her resume (and landing her Intel job because of it), and what it's really like when your boss's boss announces they're one of your followers.

In This Episode:

• Why Liz's YouTube channel shortened her Intel interview to just 20 minutes

• How not needing the money makes you a stronger negotiator

• The real fear behind hiding your side hustle (hint: it's not what you think)

• Why high performers at work often have successful side hustles

• How to stop living a double life and own both identities

If you've been treating your day job and creator life as opposites, this episode will flip your perspective completely.

Grab the book to learn all the secrets: https://sponsormagnet.com

Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com

Follow Liz: YouTube: https://www.youtube.com/@lizrowe | https://www.itsjustliz.org/

CHAPTERS:

00:00 When Your Boss Announces They Follow You

02:11 How YouTube Got Liz Hired at Intel

07:00 The LinkedIn Profile Update That Changed Everything

09:21 Being "The YouTube Girl" at Work

11:57 Not Feeling Rushed to Quit Your Day Job

14:12 Advice for Creators Still Hiding Their Channel

Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. Every meal is catered (breakfast, lunch, dinner, snacks). 75 seats available. Grab your ticket: https://www.sponsorgames.com

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