Pricing a $100K+ Sponsorship Without Selling Yourself Short (Live Coaching Replay)
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Manage episode 520474127 series 3681822
How do you confidently quote six figures for a sponsorship deal? What's the difference between a discount and actual gifted content? And should you ever stop following up with a brand? In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, he tackles real creator challenges—from pricing Emmy-worthy documentary projects to structuring YouTube collaboration deals to handling brands that only want to offer "discounts" instead of real payment.
Here's what we cover:
Why you should lead with your highest number when pricing complex projects (and how to scale down without compromising quality)
The "PITA tax" and rush fee strategy for high-maintenance or urgent client requests
How to structure YouTube collaboration deals using the new collab feature without locking yourself into exclusivity
The brutal truth about gifted vs. discounted content (and what you actually get to control when working for "free")
Converting affiliate-only brands into flat-rate sponsors by positioning packages around their impression goals
The PINOT follow-up framework and why you should never stop reaching out to brands (real story: Joe closed a $5K deal five hours after following up)
Plus, strategies for pitching brands during the holidays, selling Kickstarter sponsorships with social proof, and why "not right now" never means "no forever."
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
00:00 Pricing Six-Figure Documentary Projects for AI & Tech Brands
16:22 Converting Affiliate Programs to Flat-Rate Sponsorships
26:29 Selling Kickstarter Sponsorships with Social Proof
32:57 YouTube Collaboration Pricing & Exclusivity Strategy
42:13 The Real Truth About Gifted vs. Discounted Content
47:39 The PINOT Follow-Up Framework & Why You Never Stop Following Up
For collaborations or partnerships, shoot us a note: [email protected]
22 episodes