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Your Follower Count Means Nothing (Why Brands Don’t Care)
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships
Manage episode 520993024 series 3681822
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What happens when a creator with 20,000 followers lands better sponsorship deals than creators with millions? Avi Gandhi proves that follower count is the least important metric when pitching brands—and he shares exactly how he's doing it.
Here's what we cover:
Why brands don't care about your follower count (and what they actually care about instead)
The repurposing rights you're giving away for free that could be worth thousands
How to turn affiliate partnerships into hybrid deals with guaranteed upfront payments
The exact framework for positioning yourself to B2B brands on LinkedIn
Why LinkedIn creators are dramatically underpriced compared to other platforms
Follow our guest: Avi Gandhi on LinkedIn | Creator Logic Newsletter
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
Chapters:
00:00 Introduction: Why Follower Count Doesn't Matter
01:31 Avi's Background in the Creator Economy
06:45 The Challenge: Monetizing LinkedIn Content
12:52 The YouTube Pitch Example: Leading with Brand Goals
18:57 The ROPE Framework for Sponsorship Pitches
24:03 Why Consulting + Content = The Perfect Package
27:37 Using LinkedIn Polls for Lead Generation
32:12 The Power of Case Studies for Attracting Sponsors
For collaborations or partnerships, shoot us a note: [email protected]
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