Pricing isn’t just “check a comp.” We dig into price discovery: how vendors set numbers on the floor, why eye appeal (centering, strength/weakness for the grade) can trump the last sale, and where “invisible comps”—private deals and off-platform sales—shape the real market. Dan Bliss stays on to share a dealer’s playbook for fair, competitive pricing and fast inventory turnover, and Leighton Sheldon joins to weigh in on rare cards, negotiation ethics, and keeping your own private sales data.

Highlights

• Competitive vs. cushion pricing: why marking 20–30% over comps can stall your table

• Eye appeal premium/discounts: strong-for-grade vs. off-center within the same numeric grade

• Commoditized cards vs. scarce pieces: when comps matter—and when they don’t

• “Invisible comps”: private show/LCS/Facebook deals that never hit public databases

• Buying etiquette: avoiding “lowball” moments, respecting sellers, and still getting to yes

• Collector vs. flipper negotiations: why intent shouldn’t change fair pricing

• Practical takeaways: price to sell, track your own private sales, refresh inventory often

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