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In this episode, Cedric Georges, CEO of North Action Sports Group, recounts his impactful career trajectory, beginning with 12 foundational years at Procter & Gamble, followed by his transition to Odlo.

He details how these experiences instilled critical sales, management, and leadership skills, emphasising the importance of continuous learning and embracing challenges.

He also reminds us of the importance of incorporating external perspectives and his commitment to giving back through his leadership role at Outdoor Sports Valley (OSV).

He discusses his hands-on approach to leadership, emphasising the importance of setting a clear vision, executing effective strategies, and fostering a supportive team environment.

According to Cedric, anyone can be a "CEO of their job" by taking ownership and continuously striving for excellence.

If you want to find out how he did it, you must listen to this episode! 📺

Follow Cedric Georges https://www.linkedin.com/in/cedric-georges-b2b9115

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45 episodes