You respond to certain cards without thinking. A pattern hits your eye. A refractor shines a certain way.
A texture pulls you in. Why?

In this episode, we talk about the power of familiarity in your collecting. We explore why your brain gives extra credit to designs you already know and why nostalgia plays a bigger role in your buying than you might admit. From PMG Championship to Scope, from Superfractor to Gold Vinyl, from Atomic to Cracked Ice. These visuals tie generations of collectors together.
Brett walks through the psychology, the science, and the moments in your own journey that shaped how you collect today.

You hear why brands keep returning to familiar cues and why those cues build trust faster than anything new.

This episode aims to help you understand why some cards feel right the second you see them and why the past still shapes the future of collecting.

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