Running small projects may not be glamorous. But for Thomas Ulman, it was the smartest way to scale and sell.

His founder story shows how improving what already works can lead to clean, profitable exits.

He took over Waitlist.email, a launch waitlist tool for founders, and Text.run, a minimalist personal-site builder. Instead of starting from scratch, he improved both products, rebuilt user trust, and sold them through Acquire.com, turning side projects into successful exits.

Simplicity shaped the outcome. By removing free tiers, listening to users, and leveraging SEO, Thomas grew revenue with no paid ads. Both products were sold within weeks after listing.

You’ll hear:

• How to find value in small SaaS projects
• Why simplicity can outperform scale in growth
• What to fix before listing a business for acquisition
• How fast deals close when documentation is clean and trust is high

3 lessons from Thomas’s exits:

1. Small doesn’t mean insignificant — improve what works
2. Predictable, well-documented products sell faster
3. Focus and simplicity drive profitable outcomes

Whether you’re building SaaS or managing side projects, this episode is your blueprint for lean growth, focus, and smart exits.

Follow Thomas’s journey:

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