Overcoming Imposter Syndrome: How to Build Confidence and Succeed as a New Entrepreneur

Imposter syndrome is something almost every entrepreneur has faced at some point. That nagging voice that whispers, “Who am I to do this?” or “I’m not good enough.” It can be paralyzing, making you doubt your abilities, hesitate on opportunities, and feel like a fraud—even when you have every reason to believe in yourself.

But here’s the truth: You are not alone. Studies show that nearly 70% of people experience imposter syndrome at some point in their careers, and entrepreneurs are particularly vulnerable to it. Why? Because when you’re building something from the ground up, there’s no roadmap, no validation, and often no immediate results. It’s easy to feel like you don’t belong, especially when comparing yourself to more experienced business owners.

So, how do you push past it? How do you move from self-doubt to self-confidence? Let’s break down the three most important things you need to know to overcome imposter syndrome and step fully into your entrepreneurial journey.

1. Recognize That Feeling Like an Impostor is Normal

One of the first steps to overcoming imposter syndrome is realizing that it does not mean you are unqualified or incapable—it means you are growing.

Most people assume that successful entrepreneurs are always confident, but the reality is that many of the most accomplished business owners, CEOs, and industry leaders have felt the same way you do right now.

Think about this:

• Howard Schultz, the former CEO of Starbucks, admitted in an interview that even after leading one of the most recognized global brands, he still felt like he wasn’t qualified for the job.

• Maya Angelou, the legendary poet and author, once said, “I have written eleven books, but each time I think, ‘Uh-oh, they’re going to find out now. I’ve run a game on everybody, and they’re going to find me out.’”

• Tom Hanks, one of Hollywood’s most celebrated actors, has openly discussed how he sometimes thinks, “I still think that at any moment, someone will find out I’m a fraud.”

If these incredibly successful individuals have battled imposter syndrome, doesn’t that tell you something?

Feeling like an imposter doesn’t mean you aren’t capable, talented, or worthy of success. It simply means you are stepping outside of your comfort zone—and that’s exactly where you need to be to grow.

What to Do About It

• Reframe the feeling. Instead of seeing imposter syndrome as a sign that you don’t belong, see it as proof that you are challenging yourself in new ways.

• Acknowledge your wins. Keep a journal of accomplishments, big and small, to remind yourself of how far you’ve come.

• Remind yourself that everyone starts somewhere. The people you look up to also had moments of doubt when they were starting.

2. Stop Comparing Your Beginning to Someone Else’s Middle

One of the biggest triggers of imposter syndrome is comparison. When you scroll through social media or read success stories, it’s easy to believe that everyone else has it all figured out—except you.

But here’s the truth: You are only seeing the highlight reel.

Every entrepreneur you admire once stood exactly where you are now—unsure, nervous, and filled with self-doubt. You don’t see their sleepless nights, failed ideas, or moments of fear. You only see their polished success, and that can be incredibly misleading.

For example:

• Jeff Bezos started Amazon in his garage. No fancy office, no massive investor backing—just a vision and a