Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Part One: Looking Back at 10 Years of StartUp Creative
StartUp Creative - Your go-to source for straight-up business advice
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On today's show I reflect back on the last 10 years of StartUp Creative and take you back to where it all began. I share milestones along the way, lessons learnt and strategies that I used to get the business to where it is today. Topics:
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- transition from corporate to self employed
- how I grew our audience from 3000-20,000 in the first 2 years
- our collaboration with Gelato Messina & Uber in their early days
- getting our magazine stocked in the Virgin Australia lounges
- building my expert status and reputation to gain national recognition and customers
- what worked and didn't work
- growing the business with very little fiances
- some of the most important people and contacts I met along the way that helped us grow fast
99 episodes