Janelle Benjamin, Founder Of SuperData: M&A By Nielsen Startup Exits podcast

In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.

On this episode of the Startup Exits Podcast, we chat with Janelle about:

• What is market intelligence and how is it collected?

• Analytics now vs 10 years ago

• Running a business with your husband/wife

• The future of the gaming industry

• Privacy and data collection in games

• Acquisition by a competitor

Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.

Startup Exits is brought to you by StartupSoft. New episodes every month, subscribe for more.

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Janelle Benjamin, founder of SuperData: M&A by Nielsen

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