The venture capital asset class has gained immense popularity in the past decade. But still, only a select group of people and institutions have access to it. In this episode, we talk to Jesse Randall, Founder and CEO, Sweater about how he is opening up venture capital for the retail investors. Jesse has started companies in the past and also works with various startups on their fundraising and growth at Deviant Strategy. He is a brilliant marketing mind and hence we try to understand from him, marketing in the venture capital industry.