Listen to Part two of Sid and Mamta's interview with the co-founder and co-CEO of Joi Gifts, Ritesh Tilani. Joi gifts is the region’s largest e-commerce gifting platform and Ritesh talks to us about his journey that includes consulting, launching a few startups, being a VC and then getting back to being an entrepreneur. In Part 1 we covered the journey leading up to Joi Gifts, and in this episode we talk about how he set up Joi and how they have set themselves apart from the market by clever branding tactics and some very interesting marketing campaigns. You can also watch this episode on YouTube here: Check out Joi gifts here: https://www.joigifts.com/ Find out more about Ritesh here: https://www.linkedin.com/in/rtilani Follow us on Social or use #StartupHustleME to connect: www.facebook.com/startuphustleme www.instagram.com/startuphustleme/ www.twitter.com/startuphustleme www.linkedin.com/company/startup-hustle-middle-east/ Email us on: [email protected] Visit our Car rental startup: https://ejarcar.com If you have the Anchor app, you can also leave us a voice note to be featured in an upcoming episode. Connect with us #StartupHustleME