The world is increasingly software-driven. But we all know how often technology that is meant to make our lives better is clumsy, unforgiving and unfriendly. Hampton Catlin is a leading startup CTO, who believes software needs to be built around the needs and personalities of people, not the other way round.

Today in Startup Stories with Adam Callow you’ll hear how Hampton makes sure that product developers care – really care – about making customers happy.

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