When entrepreneurs hear Make Lemonade, they likely think of Rachel Kelly – but what is the secret to achieving this and how do you do it?

Reagan Bradley, is a personal brand strategist, or in her words ‘a part time investigator, and part time storyteller’, guiding entrepreneurs to find their authenticity, and curate the right story so they can clearly express who they are, what they do, and how they do it.

Rachel’s Make Lemonade began as a vibrant co-working space in Toronto, and today it is a boutique floral studio that blossomed out of her desire for change and a pivot she knew she needed to make. In this episode, Reagan draws on Rachel’s experience to illustrate what a brand is, and what is is not, and the tactics that will help you build a strong brand for both you and your business.

Guests:

Rachel Kelly is a motorcycle riding, community builder creating floral art in the heart of Toronto through Make Lemonade.

Reagan Bradley is part investigator, part storyteller who helps service-based businesses become known through strong personal brands.

Resources:
To learn more from Reagan, check out her website

Need flowers? Connect with Rachel at Make Lemonade

Read Careergasm by Sarah Vermunt

Learn from Meg Lewis of Full Time You

Read Storyategy by Matt Davies

The post How To: Build Your Brand with Reagan Bradley and Rachel Kelly first appeared on Startup Canada.