Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 517483178 series 3668825
Content provided by Andy Walsh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Walsh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Jaclyn Johnson is a powerhouse entrepreneur, investor, and advocate for women in business.
By 35, she had already launched and sold two multimillion-dollar companies, including Create & Cultivate, a first-of-its-kind platform for female entrepreneurs that scaled to eight-figure revenue and partnered with Fortune 500 brands like Amazon, Mastercard, and Microsoft.
Now, she’s back with Cherub, a double-sided marketplace designed to bridge the gap between underrepresented founders and democratizing access to category-defining companies. As both an angel investor and advisor, Jaclyn has backed businesses like Away, Live Tinted, and Chillhouse, bringing hard-won experience from her own journey into the founder–funding relationship.
In this conversation, we break down:
- Jaclyn’s origin story: why she built Cherub
- How she approaches angel investing and the lessons she’s learned
- What makes a great angel pitch (and what doesn’t)
- The realities of being an accredited investor
- Why representation in funding isn’t just moral, it’s market-changing
Chapters
00:00 The Importance of Angel Investments
02:49 Jaclyn’s Journey as a Founder and Investor
05:41 Understanding Angel Investors vs. Venture Capitalists
08:28 The Role of Angel Advisors
11:23 Building Relationships with Angels
14:15 The Power of Brand Fame
17:25 Cherub’s Mission and Deal Flow
20:07 Educating Angels and Standardizing Investments
23:13 Creating Effective Fundraising Pages
26:12 The Role of Analytics in Fundraising
29:04 Onboarding Founders to Cherub
32:01 Connecting with Angels: Best Practices
35:03 Diversifying the Investment Landscape
37:58 The Future of Angel Investing
40:35 Special Offers for Founders on Cherub
Guest Bio
Jaclyn Johnson is the founder of Cherub and creator of Create & Cultivate, which she scaled to an eight-figure exit while reshaping how brands and communities support female entrepreneurs. Named a Forbes 30 Under 30 and an Adweek Disruptor, Jaclyn is an angel investor and advisor to companies including Away, Live Tinted, and Chillhouse. She’s dedicated to making capital and community more accessible for underrepresented founders while equipping the next generation of women entrepreneurs to scale.
Who Should Listen
- Founders raising their first angel round
- Entrepreneurs seeking representation and resources
- People curious about Angel Investing and how to get started
- Operators looking to understand the angel landscape
Music Credit
“Neptuno” – Phondupe (Album: Onykia)
Access All Areas.
Listen: Apple || Spotify || YouTube
Subscribe: Substack
Community & Events: Founders Circle
Connect: LinkedIn
Socials: TikTok || Instagram || X
Web: startupsdecoded.com
44 episodes
