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Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Episode 772 | A Highly Effective Framework for SaaS Positioning

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Manage episode 479750962 series 2439607
Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What makes a SaaS positioning framework truly effective?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

Topics we cover:

  • (6:59) – What is positioning, really?
  • (11:16) – Why your homepage matters more than your pitch deck
  • (14:17) – Workflow-based segmentation vs. firmographics
  • (17:39) – Positioning against competitive alternatives
  • (31:13) – The #1 mistake founders make with positioning

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

  continue reading

815 episodes

Artwork
iconShare
 
Manage episode 479750962 series 2439607
Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

What makes a SaaS positioning framework truly effective?

In episode 772, Rob Walling talks with Anthony Pierri of Fletch about a proven approach to product positioning. They discuss key lessons from 400+ startups, focusing on workflows, competitive alternatives, and why narrowing your audience matters.

Topics we cover:

  • (6:59) – What is positioning, really?
  • (11:16) – Why your homepage matters more than your pitch deck
  • (14:17) – Workflow-based segmentation vs. firmographics
  • (17:39) – Positioning against competitive alternatives
  • (31:13) – The #1 mistake founders make with positioning

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

  continue reading

815 episodes

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