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Episode 779 | 10 Myths Most SaaS Founders Believe

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Manage episode 489221184 series 2439607
Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are common SaaS myths sabotaging your success?

In this episode, Rob Walling sits down with SaaS growth expert (and TinySeed Institute coach) Marc Thomas to break down ten persistent and damaging myths believed by many SaaS founders and why challenging them is key to scaling smart.

Topics we cover:

  • (4:52) – “I’m not good at marketing” is a lie
  • (8:48) – Top-of-funnel obsession
  • (13:12) – Lifetime affiliate payouts = profit killers
  • (18:21) – Hiring a marketing team too soon
  • (21:52) – Chasing new markets too early
  • (25:08) – Fear of sending more email
  • (27:36) – Chasing shiny growth hacks like programmatic SEO
  • (31:14) – Dismissing sales in favor of only self-serve
  • (35:10) – Avoiding competitor content out of fear

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

  continue reading

815 episodes

Artwork
iconShare
 
Manage episode 489221184 series 2439607
Content provided by Rob Walling. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rob Walling or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are common SaaS myths sabotaging your success?

In this episode, Rob Walling sits down with SaaS growth expert (and TinySeed Institute coach) Marc Thomas to break down ten persistent and damaging myths believed by many SaaS founders and why challenging them is key to scaling smart.

Topics we cover:

  • (4:52) – “I’m not good at marketing” is a lie
  • (8:48) – Top-of-funnel obsession
  • (13:12) – Lifetime affiliate payouts = profit killers
  • (18:21) – Hiring a marketing team too soon
  • (21:52) – Chasing new markets too early
  • (25:08) – Fear of sending more email
  • (27:36) – Chasing shiny growth hacks like programmatic SEO
  • (31:14) – Dismissing sales in favor of only self-serve
  • (35:10) – Avoiding competitor content out of fear

Links from the Show:

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify

  continue reading

815 episodes

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