The gaming industry surpasses music, movies, and sports combined in market size, yet Luke Richey envisions something bigger than profits alone. As founder of America's oldest augmented reality company Gravity Jack, he's crafting a revolutionary gaming experience backed by legendary Atari founder Nolan Bushnell and protected by a powerful patent portfolio. After building games that generated $35M+ monthly revenue, Richey is rejecting the "dopamine for dollars" model to create experiences that forge real-world connections and preserve 7,000+ endangered languages. His vision has already secured $550K of a $3.5M raise at a $23.4M valuation. Through stories of wrestling championships, startup victories, and spiritual transformation, Richey showcases how gaming can become a force for genuine human connection and social change. This episode offers founders a masterclass in building companies that deliver both exceptional returns and meaningful global impact, while revealing the untapped potential of gaming as a catalyst for social good.