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How to Plan Your End-of-Year Marketing (Without Burning Out)

Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online

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Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Feeling stretched thin as the year wraps up? You are NOT alone.

In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients.

Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn how to repurpose past wins, package timely offers, and schedule just enough content to stay visible through the holidays without living on your phone.


Episode Highlights:

  • Why I’m shifting the podcast to biweekly and how to decide when something has to give
  • Bandwidth vs. capacity: a sanity check for service providers before taking on more work
  • What to do when you haven’t marketed yourself in a while and the pipeline feels light
  • Offer ideas that convert now: bundles, strategy sessions with short-term support, and workshop promos.
  • How to reuse what you already have: emails, landing pages, and high-performing posts.
  • Pink Friday, Black Friday, and Small Business Saturday: easy ways to tie in your messaging


Resources & Mentions:

Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing. Your reviews help us reach more creators like you!

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:


Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [email protected]

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84 episodes

#Entrepreneur #Business #Podcasting Education #Marketing #Agency Owner Heidi Schmidt #Content Marketing #Social Media Strategist